Every time the Duchess of Cambridge steps out in a dress she bought on the High Street there must be a small surge in internet traffic - for within hours, the frock has sold out online... in every size.Zara's £69.99 black and nude lace dress, which Catherine wore to a charity concert on Tuesday evening, is the latest to have disappeared off the shelves.
The tulip-shaped mini-dress was considered a controversial choice for the 29-year-old because it is so much shorter than the skirts she usually wears.
But she obviously wore it well. In London, many Zara stores had sold out of the dress - which only went on sale a week ago - by lunch time.
The frock is still available in a handful of stores nationwide, but it is already impossible to buy online - unless you want to pay through the nose for it on eBay.
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